As a thought leader in children’s mental and behavioral health, Youth Villages proudly celebrates National Mental Health Month each year by providing our digital audience with resources, insights, and clinical tips on topics that can impact anyone’s mental well-being. For MHM 2024, our theme was the ‘Mental Health MOVE-ment’—highlighting how staying active plays a vital role in maintaining mental health. Our objective was to empower individuals and families to prioritize their mental health by making small, sustainable physical changes in their daily lives by providing practical tips, expert insights, and engaging content.
This campaign would not have been possible without the expertise and dedication of our clinical, recreational, and wellness staff. Their insights were instrumental in shaping our content, making them the voice and face of this initiative. The Digital Communications team brought this vision to life with a photo and video shoot, capturing impactful content for social media, email, web, and internal communications. From fun, short-form videos for Instagram Reels, Facebook, and YouTube Shorts to educational tips, this campaign featured various engaging resources.
Highlights included:
We also created a landing page that served as a companion to the MHM campaign by offering an accessible hub for all of our videos as well as resources for visitors who may want to dive a little deep into the importance of physical health for their mental health.
The results of our Mental Health Month campaign met our team’s objectives by effectively raising awareness, driving engagement and providing actionable resources for improving mental health.
