THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

AGENCIA YOTTO x VINTAGE IS A FESTIVAL LIVE SET TOUR

Silver Honor in Live Event Coverage

Audience Honor in Live Event Coverage

Objectives

Envision a one-person festival that spans the country's major regions, featuring three distinct stages all in one night, offering almost 12 consecutive hours of music. Now, imagine having the possibility to watch it from any corner of the planet, feeling as if you were there, in up to 8k resolution using the best technology available. Each camera cut has been thoughtfully crafted with the viewer in mind, ensuring a visual storytelling experience that seamlessly aligns with the exceptional emotional odyssey.

It's not just a solo performance; it's a one-man festival.

Strategy and Execution

At the outset, the utmost consideration was given to the viewer's visual experience, with all decisions rooted in this aspect. The preparation didn't commence on the day of the event. It involved days of planning, technical site visits, and trials of special effects and lighting to ensure the optimal choice and positioning of cameras.

A unique methodology was developed, incorporating the best available technologies in the market according to each location. This encompassed the utilization of gimbals, conventional drones, FPVs, and the addition of a technocrane, along with various ambient microphones and external audio sources, to provide the most immersive experience.

Each recording featured two central cameras: one capturing the expansive 62-meter-long and 19-meter-high stage, showcasing its grandiosity, and another focused on the artist's booth. A gimbal, gracefully maneuvered on the stage, revealed the artist's perspective and interaction with the audience. A technocrane and a crowd gimbal were strategically positioned to transmit moments of euphoria, enthusiasm, and raised arms. Another camera was dedicated to capturing the most passionate reactions of fans, while a conventional drone with an open lens provided aerial shots akin to a helicopter's perspective, also capturing the breathtaking fireworks. A drone with a closed lens prioritized moments with grandeur and intricate parallax effects. Additionally, FPV drones were employed, prioritizing continuous takes to best showcase the festival's journey and overall experience. More cameras added an extra layer of creativity, allowing us to truly capture and highlight the distinctive essence of every location.

This thoughtful integration of advanced camera technology ensured that every angle, emotion, and spectacle were authentically captured, allowing the audience to relive the magic of each moment.

Results

In 2023, we meticulously captured the essence of each event, creating a tapestry of moments that unfolded in a truly majestic manner. Remarkably, tickets for the last event were sold out days before the grand spectacle, setting the stage for an unforgettable experience.

Beyond the mesmerizing visuals and captivating performances, it became the artist most-viewed project of the year. Up to date, it reached over 15.3 million individuals across diverse platforms, accumulating a staggering total of more than 730,000 hours of watch time. The community engaged with the content passionately, contributing to over 6.5 million views.

The success of this project not only resonates in the numbers but in the fulfillment of the artist's dream, crafting an immersive experience that captivated millions.

Media

Entrant Company / Organization Name

Agencia Yotto, Vintage Culture

Links

Entry Credits