THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Yahoo Sports

Entered in Sports

Objective

Yahoo Sports, one of the internet’s leading destinations for comprehensive sports news and engaging fantasy games, experienced a transformational year in 2024 shaped by ambitious content, technology, and revenue goals.

 

Content: Media consumption is highly fragmented, as sports fans consume their news and highlights across multiple outlets, platforms, and devices. This digital wilderness makes it difficult for fans to find quality sports coverage. Yahoo Sports aims to make it easier by guiding fans to comprehensive sports content from across the internet. In doing so, it can achieve its broader mission of making sports fans smarter. 

 

Technology: Sports are best experienced together. That’s why Yahoo Sports is focused on building products that enable participation and community engagement. As an original fantasy sports pioneer, Yahoo Sports has a long history of delivering games that help fans connect and engage around sports’ biggest moments. It has accelerated this innovation over the past year across its platforms to strengthen its position as not only a leading destination for scores and news, but also a home for community engagement. 


Revenue: As the internet’s third-largest sports media destination, reaching an average of 115 million unique visitors a month per Comscore, Yahoo Sports is one of the best places for advertisers to reach sports fans. With unique scale comes unique opportunities to drive business growth. Yahoo Sports aimed to capitalize on these opportunities in 2024 to generate historic sales revenue.

Strategy

Content: To help fans navigate a fragmented media landscape, Yahoo Sports instituted a multi-platform content approach. It routinely met fans where they are by serving tailored content across its website, apps, and social channels. It prioritized hiring experts who have strong multi-platform presences and social followings. For its Olympics coverage, Yahoo Sports hired Olympic legends Allyson Felix, Kerri Walsh Jennings, Missy Franklin, Katie Hoff, and Shawn Johnson East. It also added new show hosts such as former NFL assistant coach Nate Tice, former NFL Pro Bowler Gerald McCoy, current Baltimore Ravens linebacker Kyle Van Noy, veteran NBA analysts Kevin O’Connor and Tom Haberstroh, and the popular Cespedes Family BBQ MLB personalities Jake Mintz and Jordan Shusterman. 

 

However, Yahoo Sports recognizes that it can’t guide fans to comprehensive sports coverage on its own. That’s why it invested in several major partnerships in 2024 to enhance its coverage in areas of growing fan demand.

 

Technology: Nearly every pixel of Yahoo Sports product offerings was updated in 2024 to help sports fans better connect and engage around sports.

 

Revenue: Yahoo Sports streamlined its sales operation in 2024, with a focus on driving premium sales around its new talent and shows. Yahoo Sports also closely aligned the sales and product teams to unlock more sponsorship real estate across its website and apps.

Results

Across the board, Yahoo Sports had a record-breaking year in 2024. 

 

Content: Yahoo Sports investment in multi-platform talent and content helped it guide fans to comprehensive sports coverage at unprecedented rates. 

 

Technology: With refreshed products, Yahoo Sports helped fans engage around sports in record numbers.

 

Revenue: The strong performance across Yahoo Sports content and technology contributed to record-breaking sales revenue.

Media

Entrant Company / Organization Name

Yahoo Sports

Links

Entry Credits