Xero wanted to captivate business leaders by showcasing AI’s potential in a way that was both inspiring and accessible, without compromising data privacy. To achieve this, INVNT created the Xero AI Music Factory—an interactive AI installation that fused music and AI, sparking excitement around the future of emerging tech. This activation was designed to educate accounting professionals and the broader tech community on how generative AI can seamlessly integrate into daily workflows and enhance creative processes. Attendees could explore AI beyond its productivity capabilities, experiencing it as a powerful tool for creativity.
Our goal was simple: deliver a hands-on, unforgettable experience. Attendees composed their own music using AI and walked away with a custom vinyl recording of their creation. The Xero AI Music Factory wasn’t just about showcasing technology; it was about connecting industry professionals to the future in a fun and relatable way.
By merging AI with creativity, we positioned Xero as a leader in tech innovation, bridging the gap between complex digital tools and real-world applications. This activation provided attendees with a firsthand experience of how AI can enhance both professional and creative lives, leaving them with a tangible connection to the future.
Ultimately, the Xero AI Music Factory made AI approachable, relatable, and entertaining, creating a memorable experience that highlighted Xero’s industry leadership fused with cutting-edge technology.
We built a custom, proprietary language learning platform exclusively for Xero, leveraging generative AI technology to deliver an innovation-driven experience at Xerocon, the INVNT-powered global “Coachella for Accountants.”
Challenge: The real challenge lay in building and integrating complex AI technologies from the ground up and making them accessible and engaging for a diverse audience—from accounting professionals to tech enthusiasts. Our goal was to ensure that AI’s creative potential was not only easily understood but also experienced in a way that was both fun and memorable, regardless of technical expertise.
To bring the Xero AI Music Factory to life, we faced the challenge of harnessing the power of Language Learning Models and Generative AI into a rich musical immersion. We crafted an interactive experience that seamlessly combined cutting-edge AI tools—like ChatGPT, Leonardo.AI, and Google Cloud Run—into a unique, engaging activation format. The journey started with a guided questionnaire, where participants selected preferences such as musical genres and themes. This data was then processed through the AI tools, which transformed it into a fully realized artistic output—generating both a custom music track and a personalized album cover in under 30 seconds.
The result was a one-of-a-kind vinyl recording, which participants could take home as a tangible souvenir of their AI-generated creation. Not only did this provide a unique keepsake from the event, but it also fostered a personal connection to the world of AI-driven creativity. Over the two days at Xerocon 2024, we successfully completed 1,627 activations, with an impressive average session duration of 1.35 minutes.
Beyond entertainment, the event was designed to educate. By making AI both interactive and creative, we demonstrated how AI can extend beyond traditional business functions, helping attendees see its potential to enhance personal expression and creativity.
Over the course of Xerocon 2024, the activation achieved 1,627 completions with a notable average session duration of 1.35 minutes, indicating high levels of engagement and participant interest.
The Xero AI Music Factory not only amplified Xero’s commitment to innovation but also highlighted the potential of generative AI to enhance creativity in unexpected ways. The hands-on nature of the experience ensured that attendees walked away with more than just knowledge—they had a tangible reminder of the AI’s capabilities in the form of a personalized vinyl recording.
The activation received widespread praise for its innovative use of AI technology to engage a live audience, marking a significant milestone in Xero's journey to make cutting-edge technologies both accessible and impactful for industries far beyond software and accounting. By blending education with entertainment, we successfully demonstrated AI's potential to unlock new forms of creativity and redefine the boundaries of what’s possible in the digital age.
