In 2024, W Hotels set out to transform its digital presence, creating a centralized platform that seamlessly integrates brand storytelling with essential hotel information. The goal was to merge The Angle magazine, city guides, and event highlights into a dynamic, user-friendly site that reflects W Hotels’ bold identity while enhancing accessibility, engagement, and global reach.
Integrated Content Experience: Combined editorial storytelling with hotel features, destination insights, and cultural moments to create a cohesive digital hub.
Enhanced User Experience: Designed a sleek, responsive site optimized for seamless navigation, ensuring users could easily explore content across devices.
Accessibility & Global Reach: Implemented multilingual support and ensured ADA compliance to make the platform more inclusive and functional for diverse audiences.
Scalability & Flexibility: Built a framework that adapts to future brand campaigns, evolving content needs, and emerging digital trends.
Increased Engagement: Time spent on the site grew following launch, with more users exploring editorial content alongside hotel offerings.
Improved Accessibility: Achieved full ADA compliance and introduced multilingual support, expanding reach across key global markets.
Stronger Brand Presence: The new site solidified W Hotels as a digital-first, design-forward hospitality leader, with a visually immersive platform that enhances brand storytelling and guest connection.
Seamless User Experience: Enhanced navigation and mobile optimization resulted in an improvement in site performance and user satisfaction.
Expanded Storytelling: With the redesign of whotels.com we were able to drive social audiences off-platform, further deepening their connection with the brand.
The reimagined W Hotels digital hub is more than a website—it's a dynamic extension of the brand’s modern luxury, trendsetting hospitality, and cultural relevance.
