THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

From the 16th Annual Shorty Awards Vertical Video

This award honors a vertical video or series of vertical videos that effectively and creatively established social presence and garner significant attention or following from an audience. Vertical Videos are unique to social media. Examples include Instagram Reels, Snapchat Stories/Series, YouTube Shorts, TikToks/TikTok Series.

See previous winners and honorees here.

Finalists

finalist
gold honor
US Open Meme-caps
Goal 1: Make tennis more relatable to the average person consuming social media content. Goal 2:…
finalist
silver honor
It's Ludacris: Hip-Hop Artist and Falcons Mascot Go Viral for Aerial Stunts
Many teams focus their content solely on the on-field product. That's what fans are the most intere…
finalist
bronze honor
Victor Wembanyama POV
Ever wonder what it’s like to be 7-foot-4? Well now you know as @NBA provided fans with that view i…
finalist
BAMA RUSH
Take a deep dive through the heart of Southern Sorority life with BAMA RUSH, a documentary lovingly…
finalist
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag
When tasked with driving awareness of Loewe's new luxury bag, Squeeze, the challenge was clear: cre…
finalist
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
finalist
Ed & Em Eats
Our Ed & Em Eats series was created for Instagram Reels and TikTok. We recognized in the current wo…
finalist
Etsy Seller Process UGC
Showcase our community’s creativity and craftsmanship by bringing their expertise and creative proc…
finalist
I am Ritz-Carlton
When the time came to create a new content franchise for social media, The Ritz-Carlton put its foc…
finalist
Minnesota Vikings: Family Mic'd
Family Mic’d is a short-form, vertical video series featuring Vikings’ players’ wives as they watch…
finalist
audience honor
Moxy Hotels Play 101
A hotel brand that is serious about play, Moxy Hotels set out to captivate the attention on social …
finalist
Nightcap
"Nightcap" is the new nightly sports talk destination with NFL legends Shannon Sharpe and Chad “Och…
finalist
Road to NYFW
To concept social-specific content that aligns Genesis to fashion, to be posted during the Fashion …
finalist
RuPaul's Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
finalist
Sesame Street Vertical Originals
TikTok and Instagram are Sesame Street’s fastest growing channels, and our strategy on both platfor…
finalist
The Hunger Games: The Ballard of Songbirds and Snakes TikTok Character Campaign
In the run up to The Hunger Games: The Ballad of Songbirds and Snakes, Lionsgate briefed Prelude to…
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
finalist
We Help This Paralysed Dog Run Again!
Beast Philanthropy exists to leverage the power of social media to raise funds and help charitable …
finalist
Yellowjackets - What Jackie Saw
SHOWTIME’s® hit series YELLOWJACKETS follows a wildly talented high school girls soccer team that s…

Nominees