THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Varnamtown

Finalist in True Crime & Documentary Podcast

Objective

A few years ago, Kyle MacLachlan, the star of Twin Peaks, heard a rumor that Pablo Escobar did a deal in the early 1980s with a remote, coastal Southern town of 300 people. In exchange for vast wealth and limitless cocaine, Escobar would be allowed to land planes and ships in the area. Kyle was immediately enthralled by the story and called investigative journalist, Joshua Davis. The two would go on to explore the rumor, journey to Varnamtown to knock on doors and find out what really happened when a firehose of money and cocaine is turned on a small, tight knit community.

Strategy

Kyle MacLachlan is known to many as FBI Agent Dale Cooper from Twin Peaks. In that role, he investigated oddball characters and was oftentimes led to dead ends. Fans were used to seeing Kyle in that role and missed it dearly. Thus, Kyle perfectly reunited with his investigative self to host Varnamtown, though this time it was true crime. Kyle and Joshua set out for North Carolina to speak to locals and engrain themselves in the Varnamtown community. This resulted in an enthralling eight episode podcast series divulging the secrets and stories embedded within Varnamtown. 

 

 

 

 

 

Results

With nearly 900,000 downloads, Varnamtown was listed as #10 on Apple Podcasts' True Crime chart and #28 across all Apple Podcast categories. Additionally, Varnamtown was featured on Spotify Podcasts "New & Noteworthy" home page.

Kyle MacLachlan's social media content promoting Varnamtown received over 26 million social media impressions with notable engagement from Lorde, Joel McHale, Brett Goldstein, Heidi Klum, and Nathan Fillion. 

 

 

Media

Entrant Company / Organization Name

Full Picture Productions, Kyle MacLachlan

Links

Entry Credits