THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Vanderpump Villa Spread Eagle Music Mix

Entered in Music & Dance

Objective

Decadence and debauchery collide in "Vanderpump Villa," a new unscripted Hulu Original docu-drama following the hand-selected staff of restaurateur Lisa Vanderpump (of the hit reality show "Vanderpump Rules") as they work, live, and play at an exclusive French estate: Chateau Rosabelle. The series follows the elite staff as they try to provide luxurious, once-in-a-lifetime, Vanderpump-curated experiences for guests while dealing with rivalries, romances, and raucous misadventures that come from living and working together 24/7. The series is full of drama as the staff works to create opulent events in the French countryside while dealing with their own heartfelt, humorous, and heated moments, all while Lisa evaluates whether this is the team to make her "pop-up" experience a permanent part of her ever-growing empire.

Hulu Original’s goal was to produce a catchy, memorable video for social media that would create excitement and drive tune-in for “Vanderpump Villa.

Strategy

Hulu Originals captured the often hilarious drama of "Vanderpump Villa" with an eminently shareable social video. Remixing dialogue from one moment, including cast interviews, Hulu created a "remix" video that, through tight editing and sound design, turned an interpersonal conflict into a catchy tune. The "Spread Eagle Remix" is the kind of track that sticks in your head and demonstrates why "Vanderpump Villa" is so engaging for fans.

Results

The Vanderpump Villa “Spread Eagle Remix” was a viral sensation, garnering more than 14 Million views on TikTok.

Media

Entrant Company / Organization Name

Hulu Originals

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