THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

From the 16th Annual Shorty Awards TikTok

This category honors the most effective and creative use of TikTok in a marketing campaign. Describe how you best used the platform's native tools (such as Sounds) to enhance a message, build community and meet objectives.

See previous year winners and honorees here.

Finalists

finalist
gold honor
Special Forces: World’s Toughest Test TikTok Challenge
Special Forces: World’s Toughest Test is a series about finding, and exceeding, your limitations th…
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
finalist
bronze honor
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
finalist
AARP TikTok: "When Gen X _____" Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
finalist
Chicago Bulls TikTok Handshake Series
How can a professional sports team connect with global fans and showcase superstar personalities?  …
finalist
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…
finalist
Disney100 TikTok Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney partnered with TikTok for a first-o…
finalist
OLAPLEX OLADUPÉ Campaign
Dupe culture is prevalent, and OLAPLEX is the most duped brand on TikTok with the hashtag #OLAPLEXD…
finalist
audience honor
TOSTITOS Remixer
TOSTITOS, renowned for its mouthwatering tortilla chips and dips that bring people together, sought…

Nominees

Anyone But You - Tiktok Takeover
From its inception, Anyone But You felt like a breath of fresh air for romantic comedies. We knew t…
Chief UNO Player Campaign
To support the launch of UNO Quatro, our new spin on the classic four-in-a-row game, we took to Tik…
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
Hotel Freebies
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Jared Leto and 30 Seconds to Mars
Jared Leto enlisted Westbound to help promote "Stuck", the new single from his band, 30 Seconds to …
Mashable’s Verizon Mobile Protect TikTok
As a long-time client of ours, Verizon has traditionally only done written content with us. When th…
Quiz Lady - TikTok Campaign
Amid major union strikes, the objective of Quiz Lady’s TikTok marketing campaign was to find a way …
Sony TikTok
Sony’s purpose is to fill the world with emotion through the power of creativity and technology. Th…
The D'Amelio Show S3 TikTok Campaign
With The D’Amelio Show Season 3 highlighting a the family that basically invented TikTok, we were c…
The TikTok You Stay In
To capitalize on pent up travel demand and differentiate from competitors, in June 2022, Hilton lau…
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
‘Your Place or Mine’
Netflix was releasing its newest romcom, Your Place Or Mine, starring Reese Witherspoon and Ashton …
‘“Can’t Catch Me Now”
The Hunger Games franchise holds a profound and enduring significance for fans that extends beyond …