THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Unplugged: Andes Communities Face Life Without Electricity

Entered in Storytelling

Objective

As part of its mission, The Rockefeller Foundation is focused on helping avert the unique threats of climate change at its root while improving opportunity for all. Much of the focus of electricity deficits has been on Africa, and we have focused there as well, but we wanted to shine a light on Latin American communities without electricity and the impact of that absence on education, health, jobs, and more. The story is part of an ongoing effort by The Rockefeller Foundation to alleviate energy poverty globally by coming up with ways to bring last-mile energy delivery to remote communities. Specifically, this story was reported, video and stills shot, during the start of an effort to bring electricity to 56,000 remote Bolivian households. We wanted to visit the community to give an opportunity to explore the range of generation impacts of being without electricity.

Strategy

The remoteness of the community was the primary challenge. It is reachable only by a dirt path that extends for more than an hour up into the Andes and is traversed mainly by donkeys, not cars. The community leaders were simultaneously welcoming and wary, so it took some time to overcome their suspicions and get them to show us around and share stories.

Results

The grantee, InterAmerican Development Bank, and our partner, the Global Alliance for People and Planet, both used the story in their own promotions of the work. Remote communities often need to find the energy providers in La Paz or risk being overlooked, so having this available online was important for communities that don't have electricity, but have members of the younger generation attending school in more urban centers. From The Rockefeller Foundation website, the story recorded 557,298 views. The video was also watched all the way to the end 100 percent of the time, which indicates engagement.

Media

Entrant Company / Organization Name

The Rockefeller Foundation

Links