THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

From the 16th Annual Shorty Awards TikTok Presence

This award honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

TikTok Presence
winner
Google Pixel
Google Pixel set out to build an engaged technology community on TikTok. From dating, fashion, to t…

Finalists

TikTok Presence
finalist
gold honor
Jeopardy! Does TikTok
The goal for Jeopardy's TikTok account was, and continues to be, simple: Build a channel that engag…
TikTok Presence
finalist
silver honor
Pixar's TikTok Presence
The Pixar TikTok account shares Pixar Animation Studios’ iconic and beloved brand with fans through…
TikTok Presence
finalist
bronze honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
TikTok Presence
finalist
@SUNNYDofficial TikTok
Using social channels to reach our Gen Z target, we set out to make real, longterm connections with…
TikTok Presence
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok Presence
finalist
Al Jazeera English TikTok
Al Jazeera English's TikTok account aims to deliver news to the youth on the platform through conc…
TikTok Presence
finalist
Club Shay Shay
Club Shay Shay is the podcast founded by icon, Shannon Sharpe, and produced by The Volume. Regarded…
TikTok Presence
finalist
Disney100 TikTok Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney partnered with TikTok for a first-o…
TikTok Presence
finalist
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
TikTok Presence
finalist
EF Ultimate Break — TikTok Presence
As a travel brand exclusive to 18–35 year olds, we know the importance of TikTok to our demographic…
TikTok Presence
finalist
Empire State Building Social Strategy
The goal for the Empire State Building social media team is to leverage the iconic status of the bu…
TikTok Presence
finalist
Jack in the Box | TikTok Channel
Jack in the Box’s entire TikTok strategy is to grow their cult-like following by serving them exact…
TikTok Presence
finalist
Making Ads That Aren’t Ads to Win with Gen Z
Bose is renowned for its exceptional audio technology, captivating the hearts of music lovers world…
TikTok Presence
finalist
Overwatch Tiktok
In the three years between the announcement of Overwatch 2 and its launch hype and skepticism among…
TikTok Presence
finalist
PONLE PORK!
Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build tru…
TikTok Presence
finalist
audience honor
Rascals #1 Diaper Brand on TikTok
The @rascalsbaby TikTok has evolved as a driving force in our marketing strategy and a key avenue f…
TikTok Presence
finalist
Scientific American TikTok
Scientific American is undergoing a digital awakening. As the oldest magazine in the United States,…
TikTok Presence
finalist
Sesame Street on TikTok
TikTok drives and defines internet culture, so our goal on the platform was to build and reinforce …
TikTok Presence
finalist
Southwest Airlines Soars On TikTok
In the dynamic landscape of social media, Southwest Airlines took flight on TikTok with a groundbre…
TikTok Presence
finalist
The ReFresh: How Stanley rebooted their classic brand via TikTok
TikTok is at the heart of Stanley’s classic brand, helping it evolve from a 110-year-old outdoor br…
TikTok Presence
finalist
The Ritz-Carlton TikTok Launch
How does a luxury hospitality brand establish a presence on an app that is constantly evolving, whe…
TikTok Presence
finalist
e.l.f. Cosmetics on TikTok
e.l.f. Cosmetics has been a prominent force and frontrunner on TikTok since 2020, long before many …

Nominees

TikTok Presence
A Little Joy For a Long Childhood
Dr. Praeger’s was looking to raise awareness for their overall brand and their fastest growing prod…
TikTok Presence
Al Jazeera Arabic TikTok
In July 2023, Al Jazeera Media Network's Digital Newsroom (DNR) recognized TikTok as a leading plat…
TikTok Presence
Eco-Friendly DIY: 5-Minute Crafts Recycle on TikTok
In 2023, 5-Minute Crafts Recycle set forth clear objectives for its TikTok channel, primarily focus…
TikTok Presence
Food Network Social Media Platforms
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
TikTok Presence
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
TikTok Presence
HOW FILIPINOS LIKE THEIR SPAGHETTI BY @abigailfmarquez
As a Filipino influencer, Abi Marquez presents herself as a role model in bringing the richness of …
TikTok Presence
Highsnobiety TikTok
Highsnobiety is a fashion and youth culture media company. Our TikTok aims to inspire and influence…
TikTok Presence
IGN TikTok
As an early TikTok innovator, we've constantly pushed ourselves to innovate on the platform and rea…
TikTok Presence
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
TikTok Presence
Peacock on TikTok (try saying that 10 times fast)
Leverage Peacock’s deep content library in timely, innovative, and creative ways to grow an engaged…
TikTok Presence
SCREAM VI - Theatrical Release
In the latest SCREAM installment, the four survivors of the most recent hometown horrors leave Wood…
TikTok Presence
SCREENSHOT Media’s @SCREENSHOThq TikTok
SCREENSHOT Media is a next-generation new media company dedicated to delivering easily digestible a…
TikTok Presence
Saylor for Disney Studios TikTok
Saylor was hired in 2023 as the AOR for Disney Studio’s TikTok (@DisneyStudios), overseeing creativ…
TikTok Presence
Sony TikTok
Sony’s purpose is to fill the world with emotion through the power of creativity and technology. Th…
TikTok Presence
The Family Stallone TikTok
Sylvester Stallone is ready to showcase his greatest role of his lifetime — dad. In this new series…
TikTok Presence
The Kardashians TikTok Presence
The family you know and love is here with a brand new series “The Kardashians,”  giving an all-acce…
TikTok Presence
The Voice | Television to TikTok Takeover
Our primary objective? Give fans what they WANT. We heard their voice; we searched the comments hig…
TikTok Presence
The Well By Northwell Health, with Revmade