The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 talk show on digital. Emmy Award- and Grammy Award-winning comedian Jimmy Fallon brings a high-tempo energy to the storied NBC franchise with his welcoming interview style, love of audience participation, spot-on impersonations and innovative sketches.
The Tonight Show is more than just a late night talk show, it’s a pop culture powerhouse and content juggernaut, leading the conversation online as one of the most successful digital brands in the world. Tapping into fandoms, trending content and conversations are a huge part of our digital original content and TikTok strategy. Whether it’s Marvel, Game of Thrones, K-Pop, or Taylor Swift, we love a good easter egg and we always try to pay homage to our guests' projects in a way that feels fresh and new. Not only does The Tonight Show participate in existing trends, we create our own and are a leader in driving them.
With more than 17.2 million followers and 2.8 billion views over the last 12 months, The Tonight Show Starring Jimmy Fallon's Instagram channel is the most followed, most viewed, and most engaging talk show on the platform.
With more than 22.5 million followers across and 3 billion views over the last 12 months, The Tonight Show Starring Jimmy Fallon's TikTok channel is the most followed, most viewed, and most engaging talk show on the platform.
