THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/9th-impact/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 9th Annual Shorty Impact Awards

The Power of Travel, Marriott Bonvoy

Finalist in Video Series

Gold Honor in Long Form Video

Entered in Documentary Short

Objectives

The overall objective was to create a truly powerful and inspiring series of films that are values first and showcase impactful, entertainment forward stories that spotlight travel as a means for change. The goals for The Power of Travel films were reaching and engaging new audiences for Marriott by securing distribution with a major streaming platform, elevating positive brand perception and driving awareness for Marriott Bonvoy and it's portfolio of brands and hotels. In addition to the storytelling, there was a dedicated focus on building a team of vibrant storytellers and filmmakers with authentic perspectives to collaborate on each of the films. 

Strategy and Execution

Produced by Marriott’s Content Studio, in partnership with Culture House, The Power of Travel documentary short films follow the personal causes of three inspirational individuals determined to create a better world through travel by cultivating communities with people all over the world. The films are deep, personal stories focusing on how their past gives them a purpose and direction for the future. Travel is an integral part of their journey as they make connections across borders, across oceans or even just across the street. From ensuring the safety of queer travelers, to using travel and nature as a medium through which to connect with one's culture, to creating safe spaces in the wine industry for BIPOC communities to show up as their true selves; each short film captures the journey taken, the roads traveled, and the time spent to create uplifting spaces, making travel accessible and enjoyable for all.

The Power of Travel series was distributed and promoted on Amazon Prime Video in the United States from November 2023 through January 2024 and is still available to be streamed on the platform today. The series can also be found on Marriott Bonvoy’s YouTube channel and can be watched in participating Marriott Bonvoy hotels around the world.

Results

The Power of Travel series is the second distribution collaboration between the Marriott Content Studio and Amazon Prime Video. The Marriott Content Studio is at the forefront of getting their content distributed by major streaming platforms, continuing to target and reach audiences who have come to avoid traditional ads. The performance of The Power of Travel on Amazon Prime Video was a huge success for Marriott with high performing numbers in both paid and organic reach, with video views and completion rate metrics achieving very high results compared to benchmarks. 

Media

Entrant Company / Organization Name

Marriott Content Studio

Links

Entry Credits