THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

The Penguin Official Podcast

Entered in Lifestyle & Entertainment Podcast

Objective

The Penguin Official Podcast explores the brutal rise and fall of power in Gotham City through the eyes of Oz Cobb, aka, The Penguin. Host and film critic Amy Nicholson speaks with the creators, cast and crew of The Penguin to unpack each episode after it airs on Max. This podcast offers an intimate look at the making of a modern-day villain, revealing the chilling depths of his ambition and the devastating consequences of quest for power.

Strategy

Over the course of 8 episodes, Amy Nicholson unpacks The Penguin with the help of creators, cast and crew members like Series Creator, Executive Producer and Showrunner Lauren LeFranc, Executive Producer and The Batman writer/director Matt Reeves, actors Colin Farrell, Cristin Milioti and more. The podcast deepens fan engagement with the show, by answering questions viewers might have after watching and hearing behind-the-scenes information. It also provides exclusive insights from cast like Colin Farrell and Cristin Milioti, who speak in depth about what it was like filming, what these characters meant to them and more. Overall, the intention of The Penguin companion podcast was to bring viewers behind-the-scenes of the series, providing more access and information into the creation of the series.

Results

The podcast saw success across a variety of platforms. The show charted on Apple and Spotify’s Top US Charts and TV & Film charts and was featured on Apple’s TV & Film page. It also garnered several press hits on outlets like Decider and CBR.

Media

Entrant Company / Organization Name

HBO

Entry Credits