FOX Sports’ lead college football analyst Joel Klatt talks to the most influential voices in college football about all of the biggest topics in college football, including how to improve the sport we all love.
Strategy:
Joel Klatt traveled to campuses, commissioner offices, and media conferences to speak with these influential college football voices in person. These interviews were distributed in a seven-episode series for YouTube and FOX Sports' podcast platforms as well as broken up into shorter, platform-specific social videos.
Tactics:
Joel Klatt leveraged his relationships with some of the top coaches and commissioners in college football to have an open and honest conversation about the challenges facing the sport today. Joel Klatt spoke with new and veteran conference commissioners, established coaches and coaches in their first year to showcase different perspectives on the sport’s biggest issues.
Execution:
A seven-episode interview series that wrapped up right as the college football season started, Big Noon Conversations were distributed YouTube, FOX Sports.com/FOX Sports App and respective podcast platforms with VOD on all social platforms as well.
The series received hundreds of thousands downloads across podcast pllatforms and amassed 14M+ views on social media channels, consistantly rankings as the one of the top college football podcasts in the world.
