THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

The Jinx Official Podcast

Finalist in True Crime & Documentary Podcast

Objective

The Official Jinx Podcast takes listeners behind the scenes of the HBO documentary series directed by Andrew Jarecki that became a real-life murder investigation. Hosted by Jarecki’s Jinx filmmaking partner, executive producer Zac Stuart-Pontier, the show guides listeners through never-before-aired conversations with Robert Durst and other key players in the series, with many new surprises and revelations along the way.  Through the podcast, we were able to engage audiences off of Max, while diving deeper into an infamous true crime story.

Strategy

The success of The Jinx Part 1 led the team to do a lookback podcast series ahead of the Jinx: Part 2 release. We wanted to recap the important moments from Part 1 and help new and old fans get up to speed on what happened. On the podcast, Host Zac Stuart-Pontier was able to share behind the scenes conversations and insights. Then, when The Jinx Part 2 aired on Max he unpacked each episode on the podcast.

Results

The Official Jinx Podcast saw immense success across a variety of platforms. The show consistently charted on Apple and Spotify’s Top US Charts and True Crime charts. It was also featured across different podcast platforms. The show garnered over 20 press hits across several media outlets like Hollywood Reporter, People and Entertainment Weekly. Esquire and Cosmopolitan listed The Official Jinx podcast on the list of Best True Crime podcasts so far this year. The podcast was also shortlisted at the CLIO Awards and won a Signal Award.

Media

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HBO

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Entry Credits