THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Stumble Guys X MrBeast

Winner in Multi-Platform Partnership

Entered in Gaming

Objectives

“Stumble Guys”  has taken the mobile gaming world by storm, capturing the hearts of Gen Z players with outrageous obstacles and fast-paced, frenetic, fun. But how do you keep this notoriously hard-to-reach demographic - known for short attention spans - engaged and hungry for more, day-in and day-out? For Scopely, the company behind the hit party battle royale game, the answer was to unleash the beast - MrBeast, that is.

Starting in August 2023, “Stumble Guys” and MrBeast - the world’s most subscribed YouTube creator - teamed up for an epic collaboration that would unite both of their communities and delight fans around the world. 

While these types of collaborations are common in the gaming world, they are often very surface-level, featuring only cosmetics or “skins.” The “Stumble Guys” x MrBeast partnership went far beyond that - giving players and MrBeast fans alike multiple in-game levels, characters, interactive features, emotes, and more. All in-game content was meticulously designed by MrBeast himself alongside the “Stumble Guys” team - bringing to life unbelievable challenges and crazy stunts that capture the infectious energy of both the game and the iconic creator in a way that had never been seen before.

Ultimately, this collaboration delivered extraordinary experiences to “Stumble Guys” players and MrBeast followers, helping two of the world’s most engaged communities forge deeper connections with their favorite franchises and fellow fans around the world.

 

Strategy and Execution

Collaborating with MrBeast for the first time presented a unique challenge for "Stumble Guys" as the game aimed to authentically integrate his persona into a video game - capturing his spirit in an entirely different format than the YouTube videos that have catapulted him to worldwide stardom.

It was also essential that the collaboration would resonate with fans of the game and MrBeast - two of the most engaged fan communities in the world, and inspire MrBeast fans to connect with the iconic creator through the lens of “Stumble Guys.”

Ultimately, the partnership became a canvas for creativity for both MrBeast and the “Stumble Guys” team, bringing custom-created MrBeast experiences that are bold, innovative, and true to the ethos of each brand.

Together, Scopely and MrBeast partnership resulted in wildly imaginative experiences, including: 

The success of the MrBeast partnership within "Stumble Guys" is a testament to the power of community and creators. By empowering players to connect with one of the world’s most beloved creators - and each other - while delivering unforgettable experiences, we were able to delight our existing fans and welcome all new ones into the “Stumble Guys” universe.

Results

The partnership yielded remarkable results, both in-game and on social media channels.

Ultimately, “Stumble Guys” remains a hit game with more than 50 million players every month and over 600 million downloads, underscoring the power of this partnership in engaging current players and attracting new ones

Media

Entrant Company / Organization Name

Scopely

Links

Entry Credits