THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Special Forces: World’s Toughest Test TikTok Challenge

Gold Honor in TikTok

Objectives

Special Forces: World’s Toughest Test is a series about finding, and exceeding, your limitations through extreme physical and mental challenges. Our goal was to capture that spirit by crafting a seamless extension of the show that was accessible to nearly everyone and that could scale individually as well as with various social communities.

Strategy and Execution

Unlike most gameplay experiences that reply on speed or skill, we challenged participants to be vulnerable and put their limitations front-and-center. This unique approach aligned with the show's ethos of staying resilient in the face of adversity. Using a combination of push-ups and planking, the user navigates a 2-minute AR obstacle course, where the only score was how much suffering they could endure and how well they endured it. 

Developing the AR obstacle course was a complex endeavor. The primary challenge was collision detection (whether the player was touching an obstacle course or course boundary) as the feature didn’t exist natively. We also had to develop a method of tracking each object’s position on screen in relation to the player. Finally, to keep the effect performant, only what is on screen is checked for position, rather than keeping track of the whole course.  Overcoming these technical hurdles were essential to our success and made for a great final product.

 

Results

The results of our TikTok challenge exceeded our team's objectives. The experience collected over HALF A BILLION views, 42M likes, and 2M shares, elevating us into the top 1% of effect creators. These numbers speak for themselves as an acknowledgement to the uniqueness and impact of our project, setting us apart from the vast array of content on TikTok. 

Media

Entrant Company / Organization Name

FOX Entertainment

Link