THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Remezcla Beauty x Sephora

Finalist in Campaign by Diverse-Owned Businesses

Entered in Beauty, Event & Experiential, Multicultural Community Engagement

Objective

Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand resonance and authority.

Opportunity: First to market 360 program for full year support of 18 Sephora campaigns through an IRL experience, custom branded content, turnkey branded content and always-on media with shoppable features. 

Key Timing: International Women's Day launch party, continued with Remezcla Beauty x Sephora branded content amplified conversations during Women's History Month via beauty extensions of Remezcla’s Major Mujeres, the outlet’s editorial music chart that honors the women who play an important role in sharing the music industry. Editor-in-Chief Monthly Favorite Beauty Products provided a spotlight focus during key shopping and promotional periods (e.g. November/December holidays) to provide an authoritative voice for must-buy beauty products. 

Exclusivity: Beauty exclusive launch partner which included a co-branded in-person experience and 60 days of beauty advertiser exclusivity at launch.

 

Strategy

Remezcla launched its first beauty vertical in partnership with Sephora, collaborating with Latin beauty journalists and creators to spotlight how beauty is viewed and shaped in Latin culture today. Beyond product reviews and brand launches, the partnership’s editorial content focused on empowering the diverse expressions of Latin beauty.

Remezcla Beauty content delivered a mix of thematic messaging, ranging from the fun and exclusive launch party, to the practical and credible editorial pieces, like Major Mujeres and May Beauty Edit, that together emphasized Sephora’s mission to create the world’s most inclusive beauty community, including Hispanic/Latino shoppers, while also highlighting their uniqueness. 

This culture-driven content campaign created a ripe environment for moving the needle on purchase behavior through continued and consistent engagement with this growing and important consumer base. Using insights from past beauty content and collaborating with our talented creators, we crafted a program that resonated deeply with our female audience of beauty enthusiasts, as well as the growing multicultural Gen Z population,

 

Results

The partnership's success is evident in the standout KPIs for clicks and video retention, showing how much our audience connected with this initiative:

 

 

This collaboration highlights the value for both Remezcla and Sephora in celebrating diverse beauty expressions.

 

Media

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Entrant Company / Organization Name

My Code and Digitas, Sephora

Links

Entry Credits