THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Public Transit: Ready for LA28

Entered in Short Form Video

Objective

In summer 2024, Metrolink’s social media team spearheaded a groundbreaking campaign celebrating the Olympic torch handoff from Paris to Los Angeles, spotlighting Southern California’s transit network for the 2028 Olympic and Paralympic Games. Collaborating with 10 regional transit agencies, Metrolink produced a vibrant, short-form video tailored for social platforms like Instagram and TikTok, reimagining LA’s car-centric narrative.

Strategy

Metrolink collaborated with 10 regional transit agencies (LA Metro, Long Beach Transit, Victor Valley Transit, Santa Monica Big Blue Bus, Ventura County Transit Commission, Orange County Transit Authority, Riverside Transit Authority, UCLA Transportation, Culver City Bus, Pasadena Transit) to produce an engaging, short-form video optimized for social media platforms like Instagram and TikTok. Each agency provided footage of operators and equipment to include in the video, demonstrating the public transit sector's commitment to providing a seamless transit expereience for the 2028 Games. This innovative approach leveraged trending visual formats and music to showcase the convenience and accessibility of Southern California’s public transit options for the Olympics. The campaign strategically targeted digital platforms to maximize reach and relevance among a diverse audience at a time when the Olympic Games were top of mind for the world. 

Results

The video achieved over 360,000 views and counting, 710 comments and over 1600 saves across all social platforms, engaging a wide audience and generating excitement around public transit for the LA28 Games. The campaign elevated public awareness about regional transit options in Southern California, fostering a positive narrative around car-free travel and laying the groundwork for future engagement leading up to 2028. This campaign exemplifies Metrolink’s commitment to innovation, collaboration, and community engagement. By addressing a long-standing challenge—Southern California’s car-dependent culture—the campaign successfully reimagined public transit as a viable, exciting option for millions of Olympic visitors and residents alike. Its impressive results and ability to reshape perceptions demonstrate its impact and make it a standout entry worthy of a Shorty Award.

Media

Entrant Company / Organization Name

Metrolink

Links

Entry Credits