THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Reach Your Impossible

Entered in Multi-Platform Campaign

Objective

The Problem: Gamers Are Everywhere—But Are Brands Keeping Up?

Gaming isn’t just happening in one place. It’s on Twitch, TikTok, YouTube, Discord, and even in retail stores.

Yet, most gaming brands market the same waypushing esports sponsorships, tech specs, and polished ads.

Lenovo Legion saw a bigger opportunity.

Instead of just talking about power and performance, Legion set out to create a movement that lived across multiple platforms—wherever gamers were engaging.

The Challenge: Could a Gaming Campaign Truly Live Everywhere?

Would gamers resonate with a brand that just ran ads on YouTube?

Or would they connect with one that spoke to them in the spaces they already lived—on Twitch, TikTok, in Discord servers, and even in retail stores?

For Reach Your Impossible to work, it needed to be seamlessly connected across multiple platforms, uniting social, retail, community, and live experiences.

Strategy

The Insight: Gamers Engage Across Multiple Platforms—Brands Should Too

Gen Z doesn’t consume content in one place—they bounce between TikTok, Twitch, YouTube, and Discord, often at the same time.

Yet, most gaming brands still treat social platforms as separate silos.

Lenovo Legion saw the opportunity: Instead of running one-size-fits-all content, we created platform-native experiences.

The Big Idea: Reach Your Impossible, Everywhere

This wasn’t a campaign that was simply repurposed across channels—it was a multi-platform gaming movement, with unique activations across every digital touchpoint.

Bringing It to Life: A Multi-Platform Activation Plan

🔹 TikTok & Instagram:

🔹 Twitch & YouTube:

🔹 Discord & Community Engagement:

🔹 Retail & E-Commerce:

Results

Lenovo Legion redefined what a multi-platform campaign could achieve.

📈 +13 points in brand awareness → Reached millions of Gen Z gamers across platforms.
📈 +8 points in consideration → Legion became a top choice for first-time laptop buyers.
📈 +3 points in preferenceGamers resonated with the mission, not just the machine.

🎯 TikTok engagement exploded → Millions of gamers shared their “impossible” moments.
🎯 Twitch & YouTube takeovers led to record-breaking interactions.
🎯 Discord became a thriving Legion hub → Fueling sustained engagement beyond the campaign.

By meeting gamers where they already were, Lenovo Legion proved that gaming isn’t just about playing—it’s about what you create with it.

With Reach Your Impossible, Lenovo Legion wasn’t just on every platform—it was part of gaming culture.

Media

Entrant Company / Organization Name

Lenovo Legion