THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

From the 16th Annual Shorty Awards On a Shoestring

This award honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

See previous winners and honorees here.

Winner

On a Shoestring
winner
Veterans Community Project :: Homeless Listings
According to the U.S. Department of Veterans Affairs, it is estimated that more than 30,000 Veteran…

Finalists

On a Shoestring
finalist
gold honor
Smoothie King: A Summer Fling to the X-treme
Smoothie King was launching a new LTO, the X-Treme Watermelon smoothie, and needed a way to get peo…
On a Shoestring
finalist
silver honor
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…
On a Shoestring
finalist
bronze honor
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
On a Shoestring
finalist
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
On a Shoestring
finalist
audience honor
EF Ultimate Break — The Bucket
It’s almost impossible to capture the attention of college students. Between attending lectures, cr…
On a Shoestring
finalist
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
On a Shoestring
finalist
The Meat Madness Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …

Nominees

On a Shoestring
Breaking the Rules of Work and TikTok
Upwork is a global freelance marketplace that wanted to attract both talent, and those needing to h…
On a Shoestring
CVS Health LED Whitening + Power Toothbrush Launch
In the ever-evolving landscape of dental care, we were given the task to promote the launch of CVS'…
On a Shoestring
First Is Everything
In 2023, the New York Festivals (NYF) launched a new automotive category group as a core component …
On a Shoestring
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
On a Shoestring
Kurve x Beanstalk - Creating a bootstrapped growth engine powered by organic content
With the mission of supporting new parents save money for their children's future, Beanstalk got in…
On a Shoestring
Minnesota Vikings: Friday Challenge
This series was first launched in 2021 when our content had to adhere to the constraints of the NFL…
On a Shoestring
Motel 6 Second Ads
In the final stretch of peak travel season from, 8/14 – 9/4, Motel 6 needed to ensure we’re top of …
On a Shoestring
MyLawn App
Canadians have a love affair with crisp grass blades/perfectly manicured grass; however, it comes w…
On a Shoestring
Organic is the Answer
In 2023, we saw a growing need to remind shoppers why organic matters, and to help our growers and …
On a Shoestring
Shop Local Chicago
Small businesses are the heart of neighborhoods. With over 54,000 licensed businesses across Chicag…
On a Shoestring
ShopRite’s Sexy Produce
ShopRite prides itself on our produce department and have gone great lengths to ensure we have one …
On a Shoestring
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
On a Shoestring
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…
On a Shoestring
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…
On a Shoestring
Yokohama Tire :: The Mountain Decides
Each year, Yokohama undertakes Pikes Peak International Hill Climb, notorious for being one of the …