THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Ologies with Alie Ward

Winner in Science & Technology Podcast

Objectives

Ologies with Alie Ward is a weekly go-to podcast for curious audiences. Easily digestible science knowledge is explained with humor as Alie chats with leading experts (“ologists”) of various studies ("ologies") from Areology (MARS) to Zymology (BEER). An assorted array of global scientists share not only their wisdom on Ologies, but also their lived experiences. 

Ologies objectives:

Strategy and Execution

To obtain objectives, Ologies host Alie Ward approaches each episode as her authentic self. In addition to speaking in her witty and affable tone, Alie reveals personal details to connect with both her guests and listeners. Alie creates a safe environment where it's ok to admit mistakes, challenges, and inexperiences, and also celebrate achievements, successes and growth.

For instance, Alie opened up about her own anxiety and grief in episodes like "Attention-Deficit Neuropsychology (ADHD)" and "Thanatology (DEATH & DYING)." After losing loved ones to colon cancer, Alie literally bared all in the special "FIELD TRIP: My Butt, a Colonoscopy Ride Along and How-To," which walked listeners through her procedure and inspired many to schedule their own life-saving medical exams.

Personal experiences are also shared by ologists during interviews. Guests of diverse genders, races, ages, identities and expressions explain their backgrounds in STEM, revealing a variety of opportunities, challenges, and paths. To dispense this information to the widest audience possible, Ologies offers transcripts and bleeped episodes in addition to the free podcast. After receiving feedback from teachers interested in playing episodes for grade schoolers, Ologies also started releasing Smologies: shortened, classroom-friendly versions of classic episodes.

Results

Results are best measured by reviews and correspondence from listeners. Examples of feedback demonstrating objectives have been met include:

"Alie is incredibly respectful, kind & engaged. The language is accessible; topics are explained in a lovey mix of simple & sciencey terms. Couldn’t rate it higher, can’t wait for more!! Thank you for always including peoples pronouns, for being disability aware & culturally aware in general. It makes the show feel even more safe!" -user Morgan Whatsername via Apple Podcasts

"I just wanted to say how much your podcast inspired me to go for ecology. I was convinced I could never go into a science but after listening to your podcast and all the ologists who made the switch I was really inspired to do it myself. Now I’m in my second semester as an environmental science and ecology major doing my soon to be second season of native bee and plant research! I seriously don’t think I would have done it without listening to it." -Alexander via Instagram

"Every episode there's some fact that blows my mind and changes my perspective, and I just want to share that with everyone. Alie manages to make science fun and entertaining, and brings on amazing and diverse experts to get it done. It's absolutely wonderful to see science experts from so many different demographics." -user Cyrice37 via Apple Podcasts

Media

Entrant Company / Organization Name

Ologies with Alie Ward

Links