THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

From the 16th Annual Shorty Awards Multicultural Community Engagement

This award honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Finalists

finalist
gold honor
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
finalist
silver honor
NGLmitú x Walmart Filmmaker Mentorship Program
As the largest retailer in America, embracing diversity and fostering a culture of inclusion is at …
finalist
bronze honor
Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"
Create an innovative program commemorating the 50th Anniversary of Hip Hop that stands out among ot…
finalist
5GRV: Viva Las Vegas
The work is driven by the aim to build upon the previous success of the 5GRV campaign and generate …
finalist
BMF Season 2 Social Campaign
Bigger is always better when you’re reppin’ the BMF name.  Following a hyped-up season 1, BMF se…
finalist
Cadillac: Undeniably Seen x Phil Yoon
Undeniably Seen, Undeniably Heard is a groundbreaking project designed to celebrate the diverse voi…
finalist
Ford | Welcome To The Club: Mustang Mafia
This is a story about good guys with bad cars. The idea driving our work is to explore and celeb…
finalist
HBO Max Coffeehouse at SXSW 2023
For SXSW 2023, Max (then HBO Max) wanted to go BIG, aiming to activate in an inclusive and impactfu…
finalist
Leyendas by GMC 2.0
GMC saw great success with the initial “Leyendas” campaign we developed and led in 2021 so they dec…
finalist
Make Space
As an inclusive brand, Truly stands firm on values rooted in originality, creativity, and diversity…
finalist
Pinterest Creator Inclusion Fund
Every month, nearly half a billion people around the world come to Pinterest, a visual discovery pl…
finalist
audience honor
Power Book II: Ghost Season 3 Social Campaign
How do you keep a Season 3 show fresh and exciting? You level up your social strategy.  Power Bo…
finalist
See Me – Heritage Month Campaign (2023)
Since its inception, MTV and our brands have built deep relationships with our global audience of m…
finalist
The Last Survivors
Amidst rising hate and intolerance in Brazil, “The Last Survivors” campaign- led by UNESCO, Holocau…
finalist
Warrior S3 - Interactive AR Mural Experience
The legacy of Bruce Lee carries on in Max Original Series Warrior, based on Lee’s writings. Warrior…
finalist
ZYRTEC® Retreated Series
In an ever-competitive allergy category, ZYRTEC® is committed to continuing to advance reach with m…
finalist
eBay – The Footprint
The sneakers industry earns more than 70 billion dollars of revenue each year. Yet, the originators…
finalist
ojos. labios. cara.
Latinas are the unsung heroes of the cosmetics industry: they spend 77% more than the general popul…

Nominees

AT&T Rising Future Makers Showcase
The AT&T Rising Future Makers Showcase is a program that honors a distinguished group of students f…
Asian American Pacific Islander Heritage Month - The Tiny Chef Show with Tricia Fukuhara
Join Tiny Chef & Tricia Fukuhara as they dive into Asian American and Pacific Islander cuisine. The…
Hispanic Heritage Month Thalia Talks
Here on Paramount Mountain, we celebrate all of our communities. Through this video, Paramount+ cel…
International Women's Day
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
Intuit TurboTax Hispanic Heritage Month #ProsperidadLatina
90% of Hispanic/Latino business owners say their family inspired them to start a business and 95% o…
Juneteenth
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
Max AAPI Heritage Month 2023
The objective of the campaign was to further the efforts of Max in highlighting and amplifying the …
Rabbit Hole API: The Tiny Chef Show with Rob Yang
Paramount+ celebrated Asian American and Pacific Islander Heritage Month with the star of Rabbit Ho…
Real People, Real Stories Series
AARP’s Real People, Real Stories series celebrates the actions of ordinary individuals from diverse…
SHOWTIME’s The Chi x BEAM Healing Circle Digital Activation
In Episode 4 of Season 6 of SHOWTIME’s The Chi, Luke James’ character, Victor, facilitates a mental…
Saying it Louder: Mental Health and Communities of Color
It is not enough to spread awareness of mental health resources online. According to the City of…
Starbucks “Amplify Your Happy”
Starbucks was looking to reach multicultural consumers across our network to drive awareness and co…
The Athlete's Foot: StAART
The specialty footwear and lifestyle chain, The Athlete’s Foot, created its signature program, StAA…
iStyle: Black Hair
When Paramount+ launched the new iCarly reboot, fans immediately noticed something special about th…