THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Milk Drunk by Bobbie

Finalist in Branded Podcast

Bronze Honor in Health & Wellness Podcast

Objectives

Bobbie’s mission is to create a parenting culture of confidence over comparison. You don’t have to “do it all.” But sometimes… it sure feels that way. Bobbie wants to create a culture where parents feel confident and supported, instead of judged. So, we created Milk Drunk. Join our host, Anjelika Temple, as we mic-up our incredible community of moms, dads, parents-of-note, and experts to capture a field recording of modern parenthood.

From sleepless nights to hard-learned lessons to what-I-wish-I-knews— each episode explores the realities of navigating an increasingly complex world and raising the next generation today. 

Think of it as a straight-up conversation about parenthood, without the BS. One parent of note, one bonafide parenting expert, and our fab host every two weeks. It’s giving group chat energy… if your group chat includes Ashley GrahamTan France, Big Little Feelings, and Dr. Shefali, to name a few. 

Strategy and Execution

Bobbie and Full Picture Productions work together to cast an incredible line up of Bobbie parents and baby experts, creating honest and poignant conversations around modern parenting and the persistant stigmas attached. We've architected discussions with talent like Laura Dern, Ashley Graham, Tan France, Meghan Trainor, Elaine Welteroth and more with experts like fertility doctors, birthing activists, lactation constultants, and pediatric nurses. MilkDrunk doesn't sugarcoat the magic of raising and feeding babies. That's why is the go-to podcast for parents seeking community and support.

Though MilkDrunk has a presence on all audio platforms (Apple, Spotify, YouTube, Stitcher, CastBox etc) we also know the importance of making these conversations accessible through social media, especially for our demographic of new parents. Cutdowns of the episodes, shared through social channels, have recieved nearly 4 million views. 

 

Results

Our episodes have resulted in mass media attention from outlets like People Magazine, E! News, Us Weekly, Daily Mail, and TMZ. In total, Milk Drunk has received over 2.5 billion media impressions. In October, Milk Drunk was nominated for 5 Signal Awards and won a gold medal for best Interview or Talk Show. Milk Drunk also was recognized in the Family & Child Raising, LGBTQ+, Lifestyle, and General Best Conversation Starter categories - all before we finished airing our first season!

Media

Video for Milk Drunk by Bobbie

Entrant Company / Organization Name

Full Picture Productions, Bobbie Baby Co.

Link