THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/9th-impact/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 9th Annual Shorty Impact Awards

Empowering Women to Seek Action During BCAM

Bronze Honor in Healthcare & Pharma

Objectives

Hologic is an innovative medical technology company primarily focused on improving women’s health and well-being through early detection and treatment. They bring The Science of Sure to life by providing healthcare professionals with groundbreaking diagnostic tools, allowing them to make life-affirming and, in many cases, life-saving decisions. The Genius® 3D™ exam has revolutionized breast cancer screening and detection for women of all ages and breast density around the world. This exam allows your doctor to examine your breast tissues layer by layer. So, instead of viewing all of the complexities of your breast tissue in a flat image, like with traditional 2D mammography, fine details are more visible and no longer hidden by the tissue above or below. This level of precision gives your doctor the confidence and clarity to reduce false positives and your chances of being called back for additional screening by up to 40%. The Genius® exam is the only mammogram FDA-approved as a superior for women with dense breasts.

Breast cancer is one of the leading causes of cancer deaths across the female population. Our goal was to increase awareness of the importance of women getting screened for breast cancer and battle ongoing misconceptions that prevent compliance. This was done through educational content around the signs to look out for and how to take action. 

Strategy and Execution

We partnered with Know Your Lemons, a well-known breast cancer advocacy organization, to add credibility and reach to the campaign. We created a full-funnel marketing mix that included TikTok, Ctv, Meta, Google search, paid, YouTube, and email. 

Besides focusing on a video-first strategy, the team also had to determine the best audience to reach with this messaging. The team decided to stick to a broader audience to maximize the campaign's impact to reach more women. 

 

Results

Overall, our campaign saw: 

Media

Entrant Company / Organization Name

Helen + Gertrude, Hologic Genius™ 3D MAMMOGRAPHY™

Link

Entry Credits