THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

LA Screenings 2024

Entered in Entertainment

Objective

LA Screenings is an annual television content market held in Los Angeles, where major U.S. studios and independent distributors showcase their latest TV series, films, and programming to international buyers. 

For the Sony LA Screenings, Rubber Sole Creative was tasked with creating the opening reel, a key piece that set the tone and energy for the entire week. This opening reel was more than just an introduction—it was the first impression for hundreds of international buyers and industry leaders, shaping their expectations for the content ahead. The challenge was to craft a dynamic and engaging montage that not only highlighted Sony’s most exciting upcoming projects but also captured the essence of innovation, storytelling, and entertainment that defines the studio.

 

Strategy

By establishing the right mood, excitement, and visual impact, Rubber Sole Creative played a crucial role in ensuring that the Sony LA Screenings started with momentum and anticipation, reinforcing the studio’s position as a powerhouse in global content distribution.

Results

One of the highlights of the event was the opening reel, crafted by Rubber Sole Creative, which played a crucial role in setting the tone for the entire week. The dynamic and visually captivating presentation energized the audience, building anticipation and excitement for what was to come. By blending powerful storytelling, high-energy visuals, and strategic pacing, the reel successfully established Sony’s lineup as must-see content for international buyers.

The response from attendees was overwhelmingly positive, with industry leaders praising Sony’s diverse slate of dramas, comedies, and action-packed thrillers. The event led to strong licensing deals, expanded partnerships, and renewed confidence in Sony’s ability to deliver premium entertainment to global audiences. With enthusiastic feedback from buyers and media executives, the Sony LA Screenings once again proved to be a key moment in shaping the international television landscape.

Media

Video for LA Screenings 2024

Entrant Company / Organization Name

Rubber Sole Creative, Sony Pictures

Entry Credits