THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Inside the Midnight Order Podcast

Finalist in Other Podcast Genres

Entered in Branded Podcast

Objective

Freeform and ABC News produced a companion podcast for their true-crime docu-series “Sasha Reid and the Midnight Order”.  

The companion podcast, called “Inside the Midnight Order”, provided a weekly Hulu tune-in driver through in-depth discussions and deep dives into cases, interviews with the cast and crew, and additional information into the formation of the Midnight Order, the all-female investigative team working to provide closure for missing & murdered individuals.

 

Strategy

Freeform co-produced the podcast with ABC News, leaning on their extensive knowledge in the True Crime audio space to create compelling narratives and features. The show’s resident Midnight Order expert, executive producer Nancy Schwartzman, co-hosted with ABC News correspondent Kayna Whitworth.

Episodes were also released both in a stand-alone podcast feed and featured as special episodes in ABC’s 20/20 podcast feed, leveraging their built-in audience. 

The podcast episodes were released weekly in conjunction with show episodes on Hulu. 

Each podcast episode expanded on the developments in the show and cases, featuring behind-the-scenes interviews with cast and crew as well as explaining in depth the findings Dr. Sasha Reid and her team have uncovered in Canada’s largest missing and murdered persons database, and what questions they’re still trying to find answers to.

The podcast is delivered through numerous audio apps including but not limited to: ABC News, Audacy, iHeartRadio, Pandora, and SiriusXM.

Results

The companion podcast had over 2 Million downloads over its 5-episode run, an incredible payoff for a first-time collaboration with the Freeform and ABC News team.

Media

Entrant Company / Organization Name

Freeform

Link