THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

From the 16th Annual Shorty Awards TikTok Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …

Finalists

TikTok Partnership
finalist
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
TikTok Partnership
finalist
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
TikTok Partnership
finalist
Gushers and Fruit By The Foot: A Modern Social Media Rebrand
Social fans do not care about new logos. So when Fruit By The Foot and Gushers reached out to he…
TikTok Partnership
finalist
audience honor
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
TikTok Partnership
finalist
Taco Tuesday Lawfluencers
When we discovered that the phrase “Taco Tuesday” was trademarked, as lovers of all things tacos, w…

Nominees

TikTok Partnership
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
TikTok Partnership
Cooking Up Something Special with Hyundai
Humanize Hyundai and engage consumers through a series of chaptered videos with Tom "Chef Reactions…
TikTok Partnership
Create Your Sunshine
Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a n…
TikTok Partnership
Dotdash Meredith x Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to drive buzz and awareness around the 20th bi…
TikTok Partnership
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
TikTok Partnership
ESPN x NBA Finals
As the television landscape continues to evolve, overall linear TV consumption has experienced stee…
TikTok Partnership
Google Chrome Speed Challenge
When it comes to driving preference for Chrome among a sea of browser options, speed matters most. …
TikTok Partnership
Head of Tomato Technology
Given its iconicity, one would think that people simply trust Heinz. Yet, when conducting social li…
TikTok Partnership
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok Partnership
Knorr x Cardi B Taste Combos
Knorr, maker of delicious bouillons, rice and pasta sides and more, has been a staple in American k…
TikTok Partnership
The Curology Emergency Spot Patch Hotline
Curology is a dermatologist-founded and led skincare provider that's helped millions of people work…
TikTok Partnership
TikTok Communities Connect IRL at Sheraton
The IDEA:  Sheraton is providing people (travelers and locals) with another reason to come on prope…
TikTok Partnership
TikTokers Roam Around the World with Marriott Bonvoy
“Where can we take you?” This was the question that drove Marriott Bonvoy’s 2023 portfolio marketin…
TikTok Partnership
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…
TikTok Partnership
Windows x Zugay
While Microsoft’s Windows was a consumer software pioneer in the 90's and early 2000's, many of tod…
TikTok Partnership
Your Dad Is Going Electric
Though EVs have been around for a while, some people are still hung up by the most basic concerns: …
TikTok Partnership
Yummy K's
Knorr has been a staple in Canadian’s homes for decades. But as eating and cooking habits have chan…
TikTok Partnership
adidas Originals
As a part of adidas’ new global brand platform: “We Gave the World an Original. You Gave Us a Thous…