THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Indiana Fever

Entered in Facebook Presence

Objective

As the world’s largest social network, we knew we had an incredible opportunity to build the Fever brand, increase engagement and consumption and create an incredible community of Fever fans on Facebook.

We set out to not only become the most popular page among WNBA teams, but we knew we had the opportunity to turn the Fever Facebook page into one of the best pages among all sports brands, and we did just that.

Strategy

To achieve our goal of becoming one of the most popular sports teams on Facebook, we established an aggressive strategy of content diversity and volume. We utilized longform videos, reels, single images, galleries, created events, and space for our fans to communicate with each other and with the brand to create a sense of inclusivity and community.

We used the momentum of the 2024 WNBA Draft to set our our strategy into motion and never looked back. Posting more than 2,400 pieces of content to Facebook in that 6 month stretch (more than 14 posts per day). We ensured fans always had fresh and engaging content to look forward to, including behind-the-scenes videos, photos from games and practice, highlights, personality-driven content and much more. We also met our fans in the comments and got real-time feedback on what content they enjoyed the most to continue to deliver to them.

Results

We believe the numbers speak for themselves with our performance on Facebook (April-September):

20M Engagements (no other team had more than 16M)

549M Video Views (no other team had more than 199M)

2,434 Posts (no other team reached 2,000)

We utilized every tool available to us to make the Indiana Fever Facebook one of the most successful pages in sports. Nobody produced more quality and engaging content than we did and it helped create an incredible environment for our fans.

Entrant Company / Organization Name

Pacers Sports & Entertainment

Links

Entry Credits