Fever All-Access is a 9-part behind-the-scenes video series giving fans exclusive access to the Indiana Fever during what was one of the most transformational and highly anticipated seasons in franchise and WNBA history.
The objective with the series was to give fans an inside glimpse throughout the course of the whole season, going inside practice, locker room, every off-the-court moment and more to build fandom and attract new followers.
Ahead of the season, we put together a strategic plan laying out every episode for our All-Access series. We walked through each episode, due dates, and approval process to ensure a smooth rollout throughout the season. We wanted to give our fans and inside look at everything happening with the team, from the action on the court to the contributions and activities beyond the games and practices.
Throughout the year we told the stories of the returning core players, the draft, we brought fans inside training camp, a record-breaking All-Star Weekend, our surge toward the playoffs, Caitlin Clark’s historic rookie season and more.
We wanted fans to feel part of the journey during our 2024 season, and we felt like we accomplished that with our All-Access series. Fans were eager for each new episode and loved an inside look as rookie Caitlin Clark shattered records, and we reached the playoffs for the first time in nearly a decade.
In this series, we garnered nearly 6M video views, 287K engagements & 11M impressions. We provided nearly $120K in value for our partner, Anthem.
