Peter Bray is the founder and Executive Creative Director of Bray & Co, a strategically led creative and media agency that specializes in the launch and relaunch of brands, products, and services. He opened his shop in 2019 and current clients include Tide and Brooklyn Brewery. The Australia native created his first agency Clear Blue Day at age 26, then sold it when he was 32. Since then, he's led agencies and worked on campaigns that have won awards at Cannes, New York Festivals, Webby, AIMIA, Horizon, IAB and Effies. He served as CEO of WPP's The Brand Shop and was Head of Digital across Saatchi & Saatchi globally. He was Managing Director of Molio—the first YouTube commerce agency—and created campaigns for organic snacks brand Garden of Eatin', beauty/skin care line Alba Botanica, and mattress company Purple. But Bray's accomplishments extend past the 50-hour work week. Conde Naste named him one of Australia’s "40 Most Influential," he’s guest lectured at MIT and contributes to Forbes. He's a four-time delegate to the UN Global Innovation Summit. Bray was also the National President of AIMIA, an association dedicated to the digital media industry, which has been rebranded Digital + Technology Collective. He's judged Effies, Webbys, IAB Awards, and the UN World Summit Awards. He’s a board advisor to NFT platform Rad, whose investors include Sony and Warner Music, Rally, which is about to list on the NYSE, and Good On You, an ethical fashion company with actress Emma Watson.