Jen Stack is an award-winning team leader, content strategist and academic instructor with 15 years of experience across creative, integrated, digital, experiential and PR agencies. With an MA and MSc in International Marketing Strategy, Jen is a T-shaped marketer who brings her expertise in social media strategy as a content discipline lead to Sid Lee as the Head of Content. She combines technology, culture and media acumen to deliver content strategies that convert clicks into communities -  deepening the roles brands play in the modern marketing mix. She brings deep experience in CPG, alcohol, auto, retail, fashion & and fin-tech verticals. Her focus on the relationship between people and technology has earned her 50+ awards and multiple opportunities to be a judge for the Canadian Marketing Awards and Effie Canada Awards. She is the former program director for Miami Ad School's Social Media and Content Strategy Bootcamp and has previously taught as an Adjunct Professor for courses on  Content Strategy Analytics at Humber College, SEO Perspectives at the University of Guelph and Social Media Marketing at George Brown College. Jen’s passion for education makes me a lifelong learner - and has taken her to the US, Canada, England, and France in pursuit of spearheading education in the ever evolving digital content industry.