I’m a social media strategist with 9 years of experience driving brand growth through content strategy, multi-channel social programs, and influencer marketing. I specialize in building engaged, organic communities and maximizing campaign impact through data-driven strategies. I thrive on crafting meaningful content and creative strategies that not only establish a brand’s presence but also fuel long-term engagement. My experience includes redefining Suave’s brand identity, revitalizing ChapStick’s legacy through influencer and social initiatives with paid marketing, launching Fiber Fueled, and building influencer marketing from the ground up at Kindred Group—driving significant customer acquisition in just 90 days. Whether it’s elevating social media storytelling, scaling influencer collaborations, or refining a brand’s digital voice, I connect the dots between creativity and performance to deliver results.