Tatum's past experience speaks to her deep understanding of the digital marketing landscape, and her ability to craft and execute successful creator campaigns. Tatum has a keen eye for detail and passion for driving results through innovative strategies. She started her career in digital strategy, working primarily with Proctor & Gamble clients, where she executed and led all social calendars, content shoots, and influencer partnerships. From there, Tatum successfully built influencer programs that ended up being the #1 acquisition channel for the majority of her clients for over five years at Village Marketing. Tatum joined Farrynheight in early 2023 and has been leading the social and influencer teams on Rent the Runway, Walmart Creator, Hudson Yards, and [solidcore]. Her background in performance/brand marketing, as well strategy has helped clients draw impact across all marketing funnels.