Diego Enriquez Arias is the Brand Marketing Sports Manager at Warner Bros. Discovery Mexico. He is responsible for designing and executing the go-to-market strategy for the sports division, particularly for the Champions League and Premier League brands. He has a ten-year career in building strategies, digital campaigns, and content creation in branding and sports marketing. Throughout his professional career, Diego has collaborated with prestigious sports brands such as Nike Mexico, where he worked as Football Brand Manager and led the Jersey launch campaigns for the Club América and Pumas de la UNAM football teams. He graduated from Tecnológico de Monterrey with a degree in Marketing. During his studies, he completed the Exchange Business Program at the Escuela Superior de Administración y Dirección de Empresas (ESADE) in Barcelona, Spain. Additionally, he holds a master's degree in Internet Business from ISDI Mexico.
Return to the Jury