Lori has most recently been leading the creative social media and content teams for Hyundai at INNOCEAN. She established the brand’s social presence, from the early days of war rooms, Facebook and Twitter to the explosion of TikTok and creator marketing, and is here for what’s next. She launched the first-ever auto OEM paid campaign to run on TikTok in the U.S. She has lead robust social media response teams through multiple Super Bowls, including real-time response during Hyundai’s live Super Bowl ad “Operation Better,” produced a live Quarter Time comedy show in 2020, and headed up the largest cross-brand Instagram collaboration in 2024 through “The Big Hyundai Handoff.” Named one of ADWEEK’s Creative 100, Lori has received many awards, from Shortys, IACs, Webbys, Clios, and One Show for integrated work across multiple campaigns. A graduate of Chapman University, Lori holds a master of fine arts degree in creative writing and lives in southern California with her husband and dog.