I am a cultural manager, media, and marketing expert, with 15 years of experience working in the creative field. At Ketchum, I'm the Head of Creative & Collaboration and co-founder of Ketchum STUDIO. Under this role, I oversee the integration of expertise in Creative Service, Digital, Analytics, Marketing, Events, and Collaboration. I'm in charge of encouraging and fostering creativity and innovation in the organization, seeing them as important processes with real-world results. Additionally, I lead Ketchum Marketing. Working alongside a team specializing in PR, Digital, and Strategy, we internally deploy our expertise to advance our agendas, thereby creating visibility for our work and our organization. Together with buero butter, WILD, Studio Wunderbar, and others, I am responsible for the highly acclaimed podcast called 'Podcast der Anne Frank' (.digital). As a communicator, I see it as my responsibility to contribute to contemporary memory culture. Through my work as Head of Marketing & Advertising, including integrated 360-degree communication strategy, cooperation management, press & public relations, and event management, the audiovisual project quickly gained prominence in society. For my efforts, I have been honored with two State-Awards in the categories of 'PR-Special Projects Innovation' and 'Innovative Communication Strategies in the digital age'. The non-profit project received the most awards at the CCA-Venus 2022, being recognized in a total of 13 categories (gold, silver, bronze). The Anne Frank podcast was awarded the State Advertising Prize in 2022. My professional journey began in cultural management, serving as Head of Produktion of the Sound:frame Festival and in exhibition management at the MAK (Museum of Applied Arts). I was responsible for partnerships and marketing at the Austrian daily newspaper KURIER, with a strong focus on art, culture, and community engagement. From 2020 to 2022, I held the position of Head of Marketing and New Business Director at the renowned, independent and investigative news magazine 'profil'. During my time at 'profil', I co-founded the fact-checking platform 'faktiv' alongside the best investigative journalists. To avoid becoming too conventional, I also ran a small but well-known bar in Vienna's 7th district for 13 years until 2020.