Meet Dakota Lowe: a social strategist with almost a decade of experience crafting campaigns that deliver. With three Clios and a host of other awards under her belt, Dakota’s work has been recognized for its impact and ingenuity, known for putting consumers at the center of every brief. She currently serves as the VP of Social at Edelman, collaborating with Unilever's portfolio of brands to drive cultural impact for names like Hellmann's, Degree, Vaseline, Knorr, Dove, Mars, and others. In past lives, she led TikTok strategy for Stanley, brought back Fruit of the Loom's The Fruit People, and led community for global technology and pharma organizations. When she’s not submitting timesheets, Dakota also writes Recreation, a (fun!) Substack about strategy, culture, and everything else.