Strategic thinker with a passion for pushing the boundaries of what’s possible in media. My career began as an analyst at Media Experts, where I developed a deep understanding of data and its role in shaping impactful campaigns. Over the years, I’ve taken on increasingly senior roles, refining my expertise in cross-channel media strategy and execution. I believe in combining analytical precision with creativity to develop campaigns that don’t just meet goals—they redefine them. Whether it’s rethinking traditional tactics or finding new opportunities, I’m always looking for ways to drive results and stay ahead of the curve. Collaboration is at the heart of my approach. I enjoy working with teams to navigate the complexities of the media world, tailoring strategies that align with client needs while anticipating industry trends. For me, the goal is always about more than just delivering a campaign—it’s about making a measurable impact and setting a new standard for what great media strategy can achieve.