Kate Wolff Founder & CEO, Lupine Creative Co- Founder & Co-Chair, Do the WeRQ Co- Founder, LumiTerra As Founder and CEO of Lupine Creative, Kate serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She comes from a traditional 360 advertising background and has worked at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate has a deep understanding of the advertising and marketing space and frequently turns the traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise, which has boasted year-over-year revenue growth. The approach that’s made the difference: spark solutions with cultural strategy – and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more. The team has an impressive events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership - Lupine being the agency of record for Max to date for all LGBTQ+ initiatives. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is also the Co-Founder of LumiTerra. This venture underscores her dedication to environmental sustainability through the creation of the LumiCup—an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically. LumiTerra represents a pivotal step towards a greener future, aligning seamlessly with Lumi's vision of melding business acumen with ecological responsibility. Past brand partners include Google, LG, HBO, Max, Spotify, Pizza Hut, Airbnb, MINI USA, YouTube, Samsung, Activision, Microsoft, Pokémon, LINE Webtoon, DreamWorks, Scandale Halle Berry, Bravo, Netflix, Showtime, Visa Global, HP Global, PayPal, EA, POGO, Tourism Australia, Holland America, Pinkberry, Stand Up To Cancer, City of Hope, Theranos, and Dell..