Kate Wolff

Lupine Creative

About

Kate Wolff Founder & CEO, Lupine Creative Co- Founder & Co-Chair, Do the WeRQ Co- Founder, LumiTerra As Founder and CEO of Lupine Creative, Kate serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She comes from a traditional 360 advertising background and has worked at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate has a deep understanding of the advertising and marketing space and frequently turns the traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise, which has boasted year-over-year revenue growth. The approach that’s made the difference: spark solutions with cultural strategy – and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more. The team has an impressive events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership - Lupine being the agency of record for Max to date for all LGBTQ+ initiatives. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is also the Co-Founder of LumiTerra. This venture underscores her dedication to environmental sustainability through the creation of the LumiCup—an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically. LumiTerra represents a pivotal step towards a greener future, aligning seamlessly with Lumi's vision of melding business acumen with ecological responsibility. Past brand partners include Google, LG, HBO, Max, Spotify, Pizza Hut, Airbnb, MINI USA, YouTube, Samsung, Activision, Microsoft, Pokémon, LINE Webtoon, DreamWorks, Scandale Halle Berry, Bravo, Netflix, Showtime, Visa Global, HP Global, PayPal, EA, POGO, Tourism Australia, Holland America, Pinkberry, Stand Up To Cancer, City of Hope, Theranos, and Dell..

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/jury/kate-wolff/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling