Katie Soo

DICE

About

Katie Soo is an award-winning global media and technology leader with a proven track record for leading transformations, breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands. Soo is currently the Chief Operating Officer at DICE, the number one independent mobile ticketing app in the world, responsible for driving forward DICE’s strategic growth and marketing, building the DICE brand globally and supporting the company’s ambitions to disrupt and lead a fairer live entertainment industry. Katie has held leadership roles at some of the most recognised, celebrated and disruptive brands in media, entertainment and tech globally. Most recently, Katie served as Chief Marketing Officer at KiwiCo, an education and STEM learning company, and prior to that, Katie was Senior Vice President of Growth and Marketing at HBO Max, overseeing growth, marketing, partnerships, and in-app editorial across brand, originals, and performance media. Katie has also held executive roles at Warner Bros. Digital Networks, DC Universe, hulu, and Dollar Shave Club. Soo serves as both as an advisor and mentor to CEOs and founders. She has received numerous accolades from Ad Age, Adweek, Promax, Webbys, Digiday and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” Business Insider’s CMOs to Watch, Media Play’s 40 Under 40, and was also named on Goldhouse’s A100 list honoring the most impactful Asians in culture. She is a member of Committee 100, Board Chair of Asia Society Southern California, and Trustee on the Asia Society's Global Board. Katie also sits on the Advisory Board for California State University Entertainment Alliance and serves as a member of Vox Media’s Brand Council. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.

Return to the Jury

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/jury/katie-soo/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling