Once described as a “human-swiss pocket knife” Emeka is an award-winning integrated strategist with extensive experience working across agencies - solving complex business problems and developing purpose driven campaigns, platforms and experiences that place brands in culture - from established category leaders to bold challengers to innovative upstarts. Emeka has worked across industries including FMCG, Banking, Insurance, Tobacco, Healthcare and Non-profit, VOD and for brands such as - MTN, Stanbic Bank, Prime Video, Spotify, Heineken, Prime Video, Nivea, Philip Morris, Amstel Malta, Lipton and others. Just like yin-yang, he believes the role of a strategist lies in the interchange of two components - analysis and creativity. He brings together the worlds of brand strategy and storytelling, digital and content planning; and human-centered experience design. In 2018, Trendwatching, a leading global consumer trend firm, named him the number 1 African trend spotter. His reputation also extends beyond his professional achievements. As a faculty member at the Executive Programme in Advertising (EXPAD), School of Media and Communication, Pan Atlantic University, Emeka imparts contemporary advertising operations and best practices to aspiring industry leaders. His mentorship extends globally, encompassing institutions such as the Amsterdam University of Applied Sciences in the Netherlands and the African Leadership University in Mauritius.