Jason is an award winning creative thinker, strategist and behavioural impact specialist with 25+ years of experience shaping how organisations and brands connect, influence and create meaningful change through creativity and storytelling. As Partner at Brand Rebellion, he brings deep expertise in moving people, impacting change, transforming cultures and shifting behaviours across government, defence and international brands. Prior to Brand Rebellion, he co-founded creativeXpeople at Synergy Group, growing it from 4 to over 50 people and establishing it as a B&T Top 5 State Agency, and in national creative agencies. His work spans positioning Defence as the number one employer of choice for Graduates, to crafting Australia's message of unity to Ukraine, reducing occupational violence for First Responders, and developing award-winning integrated campaigns for brands like McDonald's, Red Energy and Cricket Australia. Jason serves on the external advisory board for the Centre for a Better Canberra, the inaugural steering committee of the Microforest Collective and chairs the Chief Minister's Brand Strategic Advisory Board, helping shape the nation's capital's identity and brand. In addition, he is an international jury member for creative, impact and social good awards in New York and London.
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