THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/9th-impact/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 9th Annual Shorty Impact Awards

DBS Foundation x IMDA Partnership

Bronze Honor in Corporate-Community

Objectives

While Singapore seeks to build a digitally inclusive society, gaps still exist - especially in areas of digital skills & usage of tech. It is more critical than ever to intensify support for the less digitally-savvy & foster an inclusive society where no one is left behind. The urgent need to scale up digital literacy amid a rapidly-evolving digital world led to DBS Foundation inking a strategic two-year partnership with the Infocomm Media Development Authority (IMDA) in 2022:

With an aim to reach some 100K beneficiaries over two years (2023 – 2024), this common goal of driving digital inclusion in SG by DBSF & IMDA leverages each other's strengths & expertise. The partnership showcases the power of public-private collaborations in achieving impactful societal inclusivity and advancing national agendas.

Strategy and Execution

Through the strategic partnership, below is a summary of our collective efforts to drive digital inclusion in SG. We  exceeded the original scope by innovating novel ways to engage the community, while ensuring we stay atop evolving digital trends:

Digital Workshops

Digital for Life Fund Projects

1. Metta Welfare Association
Empower special needs individuals to equip them with essential knowledge & skills to navigate the digital world

2. Guide Dogs Singapore (GDS)
Awareness & adoption of tech in daily living for Visually Impaired Persons - accessibility solutions to perform digital tasks like banking & shopping apps

Co-Creation of Curriculum

Topics by DBSF: Transacting (SGQR, e-banking, digital payment etc.), scam awareness & parental controls

Topics by IMDA: Co-create digital financial scam tips, & other digital skills e.g. Singpass

Anti-Scam Quiz

Results

As of July 2024, the partnership has already collectively reached & impacted the lives of >90K beneficiaries – on track to exceed our 100K target by end 2024.

Through our digital workshops, surveys were conducted with >1K participants (1-3 months after)

"Your Neighbourhood Getai” also showed positive results:

We are encouraged by recent studies (incl. IMDA’s Singapore Digital Society Report 2023) that suggest such digital inclusion efforts in the community prove to be effective. Notably, more seniors are becoming comfortable with digital transactionsseniors using online payments more than doubled from 38% in 2018 to 78% in 2022.

Beyond the numbers, stories shared by beneficiaries/volunteers illustrate our impact. Example:

“Moh Fong Kee (76) has always overseen all payments for his family. He’s aware of the convenience of cashless payments and keen to learn, but was extremely apprehensive of new technology.  Having attended a digital workshop, he learned how to set up his account and picked up necessary skills to go digital - he now confidently goes cashless at his family’s favourite hawker stalls, and stays vigilant against scams.”

Media

Entrant Company / Organization Name

DBS Bank

Links

Entry Credits