THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Hulu on Disney+ Launch

Entered in Brand Awareness Campaign

Objective

In March 2024, Hulu's programming catalog became available for all Disney+ bundle streaming service subscribers. With it came award-winning Hulu Originals, more than 1,200 movies, and more than 1,300 shows.

Over 95 live-streamable sports channels are now available on Disney+ through Hulu and ESPN+. To promote the new ocean of content available to potential customers, Hulu created messaging on social handles informing viewers of its new offerings, engaging them with eye-catching creative and familiar talent.

Strategy

Leveraging their unprecedented entertainment portfolio, Hulu and Disney+ orchestrated a star-powered campaign that united iconic talent and IP from both universes. The strategy focused on creating authentic, talent-driven content that showcased the extraordinary power of these two entertainment giants coming together. The campaign culminated in a launch event that brought together industry titans spanning both worlds – from reality icon Kris Jenner and Marvel's Tom Hiddleston to acclaimed director Jon Favreau and Emmy winner Quinta Brunson.

Results

Collectively, across our owned Hulu and talent social handles, we achieved an impressive social reach of 1.6 billion! Across TWDC, Talent, and Influencer social handles, there's been over 670 posts, generating over 5.6M engagements and 18M total views. We closed out this 2-week blitz with a talent appreciation event featuring talent from both Disney+ and Hulu, including Kris Jenner, Quinta Brunson, Jeremy Allen White, and so many more. TWDC and Talent social posts supporting the Launch Event have generated an incredible 4.7M engagements.

Media

Entrant Company / Organization Name

Hulu Brand

Links

Entry Credits