THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Hindnsight

Silver Honor in Other Podcast Genres

Objectives

Hindsight was launched in 2020. This Al Jazeera docu-drama series brings to life tales of greatness, fame and infamy, sweeping listeners into rich soundscapes that tap into the essence of visionaries, poets, villains and artists. People who made an impact in our collective history. 

The driving idea behind Hindsight has been to tell really good stories from a region that is often featured in negative headlines. The Middle East is rich. Rich in culture, in history, in literature. Having lived there for nearly a decade, I felt acutely how understated this region is to not only western media, but to people generally. Personally, friends and family would ask whether I was safe? Or why do the women cover themselves? Are they forced to? The questions are valid. There really aren't a lot of positive stories hitting mainstream media about this region. 

 This is the driving force behind Hindsight. To break those stigmas apart. Like, for example, telling the stories of women who fought for equal rights and got it.  Hindsight aims to bring understanding, context to today's news. Discontent in Iraq, for example, and how some of it can be led back to a dictator. The trick of course, is how to get into the mind of a dictator. To understand Saddam Hussein you have to get close. And with Al Jazeera’s reach and connections we’ve been able to get very close.

Strategy and Execution

Hindsight needed a name. A strong voice to carry the series that would make people listen. There really was no one else but Tywin Lannister from Game of Thrones to pull that off. I called Charles Dances’ agent. He read the script and immediately signed on. The rest, as they say, is history.  

One of the greatest challenges has been how to tell the story. Historical documents can be rife with bias, no matter the subject. So who’s version of the truth is true?
Through research and collaboration with historians, journalists and people close to the subject, Hindsight has mapped out a timeline of our character’s lives. We decided to take a linear approach to their story and use a mix of fact and drama. Context is king, and dialogue is colour. If you could ask your favourite historical figure what they felt in their most vulnerable moment today their answer could be heard in Hindsight.

Hindsight brings our characters to life, in first person narration. As though they are with you telling their story.  Our seventh season comes out in 2024, but our sixth, and up for your consideration,  has been one of our most receptive. All of our characters are women.

In the 2023 season we decided it was time to really understand some of the women of the world’s history. Like Truganini: The Story of Tasmania’s First People.  Our most listened to episode of all time.  Hers is a story that could be told time and again, and one that has resonated among the world’s First People.   
Hindsight is truly unique in how it literally brings history to life in a podcast, while incorporating context, current affairs and heart. This docu-drama podcast hopes to understand what makes our characters tick. Because it was their actions that have reverberated through time and into our lives today.  

Results

Truganini has resonated with our audience, bringing in more than 60-thousand listens. And people are talking about it. This listener sums up our hope and objectives for this series: Untold stories of people that are factual and unique.

 

Media

Entrant Company / Organization Name

Al Jazeera Digital

Links