THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

HBO's Succession Podcast

Gold Honor in Lifestyle & Entertainment Podcast

Objectives

Throughout the season of HBO’s award-winning show Succession, host Kara Swisher breaks down the show’s complex plot, dissects character arcs and speaks with directors about the decisions behind creating this TV show. We wanted listeners to use this podcast as a way to learn more about the plot, the complex characters, and how the show relates to the real world. 

Kara is an expert interviewer and had several of the main actors on the podcast to unpack the character they played. She also had the Succession directors on the podcast to speak to important topics like why this season had to be the last season of the show.  

Succession gripped pop culture while it was in season, and this podcast proved to be another outlet for fans to enjoy the content and get to know the actors in a deeper way. This podcast also helped relate the show’s fictional problems to real world issues, giving listeners even more context. We wanted to keep all types of listeners engaged as the show aired in hopes of creating a stronger connection to the audience by giving them another medium to consume Succession content.   

Strategy and Execution

Over 11 episodes, Kara had access to subject matter experts, the writers of the show, and cast members like Jeremy Strong, Sarah Snook, Kieran Culkin, and Brian Cox who brought their characters to life. As Succession conquered the cultural zeitgeist, listeners quickly turned to the official podcast for more in-depth coverage. Kara’s access to the cast and crew provided fans an even deeper understanding of the show. Each podcast episode was released right after the episode aired on Max, so fans could immediately come to the podcast to learn more about the episode they just watched on TV.  

Results

The podcast saw immense success across a variety of platforms. The show consistently charted on Apple and Spotify’s Top US Charts, peaking at #1, and remaining in the top 50 podcasts for a majority of the season.  

This podcast won Ad Week’s Podcast of the Year in 2023, and was also featured across different podcast platforms. The show garnered press hits across several major media outlets including Rolling Stone, The Guardian, Time, Hollywood Reporter and Today. Most importantly, the podcast enhanced the relationship viewers had with the show -- keeping them engaged long after the credits had rolled.

Media

Entrant Company / Organization Name

HBO

Link

Entry Credits