THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Hashmoji: Success story | DNR

Entered in User-Generated Content

Objective

Strategy

  1. Al Jazeera US election 2024 Hashmoji

A symbol of the campaign’s identity, mirroring the integration across Al Jazeera’s TV and digital platforms.

2. Audience as Part of the US Election Conversation

Engagement strategies were designed to integrate the audience directly into the US election discourse. By employing conversational cards that encouraged predictions about the election outcome, these strategies tapped into heightened interest and engagement, positioning audience participation as a central and defining element of the coverage.

3. Current Event Relevance

Conversational tweets were utilized to discuss the US election’s impact on pertinent issues, such as the war in Gaza and Lebanon. This approach ensured that the coverage remained highly relevant and well-integrated with the ongoing discourse, resonating deeply with audience concerns.

4. Deep Analytical Conversations

The conversational cards on international relations facilitated in-depth discussions, enabling audiences to actively participate in and contribute to nuanced analytical debates.

Results

The campaign achieved outstanding outcomes, amassing over 100 million impressions that significantly amplified exposure and heightened awareness of the coverage. Viewership soared past 26 million views, accompanied by over 4 million engagements, reflecting a deep audience connection. The interactive aspect of the campaign was particularly successful, with more than 26,000 unique users — a good portion of whom were Arabs in the US — actively participating by posting over 48,000 tweets using the dedicated hashtag in just one month. This robust engagement underscores the campaign’s effectiveness in capturing and retaining audience interest, demonstrating strong reach and influence among key demographic groups.

Media

Entrant Company / Organization Name

Al Jazeera Digital

Links

Entry Credits