THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

FoodNetwork.com

Entered in Website/App

Objective

Food Network’s core mission is to entertain and educate fans and viewers. As the premier food content destination across platforms, Food Network and by extension, FoodNetwork.com’s goal is to do all that and more. Not only to provide what fans crave in an eloquent and visually-stunning, easily navigated presentation, but also to be a forward-thinking and evolved resource that pushes the boundaries of the culinary world – highlighting new trends, anticipating tomorrow’s favorites, and continuing to expand the culinary palate figuratively and literally for the greater food landscape.  

Strategy

FoodNetwork.com is more than an extension of a revered brand, it is the go-to destination on the web for an extensive and ever-growing collection of recipes for all meals and occasions, healthy or decadent cravings and more. The site features original recipes for every occasion (including those found in Food Network Magazine) as well as cooking tips, tricks and how-tos. With such a breadth of recipes featured the site provides insight and culinary inspiration from Food Network talent and food experts, along with dining suggestions and locales highlighted in linear series, kitchen, cooking utensil and ingredient shopping ideas. It is also a supercharged companion to Food Network linear content and programming with on-air schedule info, chef interviews and bios, behind-the-scenes and sneak peeks at shows, photo galleries, convergent companion series and more. FoodNetwork.com also supports greater cross-portfolio Warner Bros. Discovery priorities with incredible and unique executions themed to the supported project but with an authenticity that is true to the brand (such as Shark Week-inspired shark treats or a Puppy Bowl-themed cake recipe, and more).   

Results

Food Network continues to be the premier destination for food and food-related content with millions of users engaging with the site weekly. 

Media

Entrant Company / Organization Name

Food Network

Link